As a Sales Manager in today's difficult retail environment, what steps PowerPoint Presentation

As a Sales Manager in today's difficult retail environment, what steps do you take to ensure your team members achieve their sa - PowerPoint Presentation Example The Australian retail sales manager has to focus on the four major marketing strategy steps to succeed in the Australian retail market segment. First, the Australian retail sales manager has to focus on the product and service step of the company’s marketing strategy. According to Ritz (2007), the Australian retail company must implement some marketing changes to increase the clients’ demand for its products. The company must add additional shoe styles. The stores must offer the best service and sell high quality food, and other retail products based on the latest Australian retail market segment trends. The company must increase the store displays of the highly salable products in the food, grocery, and other retail products. The company must conduct a feasibility study to determine the current Australian retail product trends to determine what products to sell in the retail outlets. Second, the Australian retail sales manager has to focus on the price step of the Aust ralian retail company’s marketing strategy. Czinkota (2007) insists that the company must institute reasonable prices to increase its client base. The reasonable price is not the same as the lowest price.